Leave a Comment

Check out the UFC’s new McDojo franchise
Fighting Words... — Is this really how the UFC is going to allow its branded gym franchises to be marketed? This is like a bad infomercial. Everybody’s way too happy/smiley, neither of the two “hosts” convinces me of anything other than if they were cruise ship activities directors they’d get tossed overboard, and the girl in Lulu Lemon in the background looks like she’d be more comfortable wrapped around a pole. I know they’re going for the soccer moms and business dads tae bo crowd but the first thing that would attract anybody to the gym is the UFC brand. That means people with some knowledge and interest in the UFC (and MMA) already, so giving the place a little edge ...

Snapshot of the Day: The First UFC Gym Opens in Concord, California
Bloody Elbow — "This was the natural evolution for our brand. UFC revolutionized traditional martial arts. It's a perfect fit to us to expand into the fitness area." "We're not looking to train or create fighters. We're looking to create a fun family environment," said UFC Chairman and CEO Lorenzo Fertitta. HT: sfgate.com HT: ufcgyms.com

The first Ultimate Fighting Championship gym opens doors to the public (VIDEO)
MMA Mafia —

UFC’s promo clip video for their new branded gyms
The SAV SCI MMA blog — Here’s the promo clip for the new UFC branded gym. Then go to this link where Fighting Words takes them to task for their promotional strategy: Check out the UFC’s new McDojo strategy @ Fighting Words

First UFC Gym Opens In Concord, California
MMA Convert — The first of many UFC gyms has opened for business in Concord, California. “We’re not looking to train or create fighters. We’re looking to create a fun family environment,” Fertitta said. While the Octagon with the black wire fence ...